A Crafty Update
A Crafty Update
For all the friends of Craft; whether you have given us a project, provided us support or drunk our Gin. This is a little update to celebrate all we have achieved so far this year.
At launch we were very clear about our proposition and we have not swerved from this:
A single-minded focus on delivering communication strategies that put the craft back into media
A return to crafting media strategy that works with creativity and is designed to get noticed amongst the endless stream of noise.
A senior team of people who know their craft.
As a project based, plug and play model, collaboration is at the very heart of the way we work, landing a firm kick against the specialist (more often competitive) silos that the comms world has developed into over the years.
Far more than simply talking about collaboration we are paid to be collaborative. There is no-one in agency land taking responsibility for joining up the silos and making sense of the noise.
We have plugged into over twenty different organisations including: creative, PR, media agency and media owner, to help the solve a comms challenge. Increasingly we are being asked to work as part of client teams as
they move to take better control of their communications.
We have baked flexibility into the model. No-one works a full week. Our diaries flex around what needs to be done with no marks for presentee-ism. We have days where we get thinking done and days where we get shit done...and some days where we do completely different stuff. We hire builders not surfers, people who want to think and do.
We've found that the model is working well to attract great talent back into the industry, particularly mums returning to work but finding that senior roles in the big agencies don't work for them.
The proposition appeals on several level: Clients like clear project briefs not lengthy retainers, they like having senior people in the room with
a point of view that can impact their business, and other agencies like having us on their team to help guide creative development with a clear comms framework. We are nice people, we listen, our only agenda is to do great work.
Our live client projects include: Which?, Collusion (ASOS), Nike Swim, Pertemps, St James Market & The Advertising Association.
And we are so excited to start working with these 4 new clients into 2019:
Tandem a Fintech brand aiming to launch with a bang in 2019.
The Groucho Club : working with Craft around the importance of Myths & Legends in communications.
Helping The Body Shop align all their work for 2019 to become a truly campaigning feminist brand.
And working with Headspace on a global planning brief on how a digital performance business can move into Brand based comms in a new and modern way.
If you follow us on any social media you will know that we have blended our own Craft gin that we give as gifts to say thanks to the many people who have helped us, worked with us, put up with us…..so if you want your own bottle, get in touch… quickly before it runs out.
Sending Christmas cheer to you all.
Love Sally & Jen