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Business People are People too

Here at Craft, we love a good B2B challenge, and we love delivering results for our B2B clients.


We always take the time to understand the unique dynamics and rules that govern our clients' specific industries. And we love to interrogate all the available data in the search for advantage and insight.

But we never forget that business people are people too - not just numbers on a spreadsheet - that’s why we answer every B2B challenge with imagination and ensure that all our B2B plans are as creative and insight-driven as our work for clients in the consumer sector.  


Despite experience in their field dating back to the late 1990s, the Forsta brand is new, meaning that consumers will have little to no knowledge of who Forsta are and what they do. We partnered with The Wall Street Journal to create a lively and contrarian content series : ‘The Future is Human’ working to maximise impact and engagement across multiple touchpoints

We currently work a wide range of B2B clients including Econsultancy, Sage, Forsta, Xpert HR, Smurfit Kappa, and Soldo


So if you’re a B2B brand in search of a different kind of comms agency, please get in touch.  

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