International

Smart thinking travels well

Craft offers a single point of strategic guidance for global brands with muti-market communication needs.

We believe that properly crafted and centralised communication strategy can cross borders with ease - preventing muddled messaging and minimising inefficiencies.

So far our International work has seen Craft launch brands into new markets, evolve existing comms models, build new ones from scratch, lead the development of detailed channel planning and guid implementation, and design directional measurement frameworks. We offer in-depth market analysis using our extensive range of proprietary data & research tools.

Woolmark

Crafty thread 🪡 : 69% of all the clothes we wear contain plastic. This means that every 25 minutes, an Olympic swimming pool worth of oil is used in their production. There isn’t widespread awareness of how the clothes they wear affect the environment or what positive alternatives are available. Our challenge for Woolmark was to help audiences around the world to think differently about their clothes. As such we actually leant into the behaviours of luxury fashion brands in comms. We used the sequential runway of New York, London and Paris Fashion weeks to launch our campaign, appearing sequentially in each city as the catwalks were busy, and the spotlight was on the fashion industry. We took the biggest boldest placements in OOH bought to life what a swimming pool of oil looked like.
Within the first week 193 news outlets and fashion titles covered our campaign, and the launch creative was seen by over 193m people.

Formula E

Crafty thread 🪡 : A key strategic insight we provided for Formula E was the great potential in their India audience - an insight we then went on to plan and activate against alongside Guerillascope as a part of a wider campaign for FE's electrifying season 9. In order to cut-through and supercharge the latent fandom that we knew was hidden within India, we geo-targeted our hero regions in a multi-channel campaign across VOD, OLV, social media and a partnership with GQ India. With over 200 million impressions delivered and over 30,000 in attendance: the race in Hyderabad proved massively successful.

"A Fanstastic Asset”

“Craft are a fantastic asset and source of intelligence and ideas for us. Equally wise about insight, strategy, customers, talent, creative and media. They are also true friends to their clients, always elevating situations with clarity, creativity, solidarity and good cheer.”

CMO, A Global Beauty Brand

We’ve supported a diverse range of clients including Speedo, Brewdog, Sweaty Betty, The Body Shop and Who Gives a Crap with their communications requirements across multiple markets including the US, Europe and Australia.

To find out more about Craft’s International services, please get in touch.