Smart thinking travels well
Craft offers a single point of strategic guidance for global brands with muti-market communication needs.
We believe that properly crafted and centralised communication strategy can cross borders with ease - preventing muddled messaging and minimising inefficiencies.
So far our International work has seen Craft launch brands into new markets, evolve existing comms models, build new ones from scratch, lead the development of detailed channel planning and guid implementation, and design directional measurement frameworks. We offer in-depth market analysis using our extensive range of proprietary data & research tools.
"A Fanstastic Asset”
“Craft are a fantastic asset and source of intelligence and ideas for us. Equally wise about insight, strategy, customers, talent, creative and media. They are also true friends to their clients, always elevating situations with clarity, creativity, solidarity and good cheer.”
CMO, A Global Beauty Brand
We’ve supported a diverse range of clients including Speedo, Brewdog, Sweaty Betty, The Body Shop and Who Gives a Crap with their communications requirements across multiple markets including the US, Europe and Australia.
To find out more about Craft’s International services, please get in touch.
Despite being the world’s leading swimwear brand and the go-to brand for many of the world’s best, Speedo lacked appeal with 16-34 swimmers.
To tap into a heightened awareness of swimming during the 2021
Olympics, we Combined micro insights about where our audience swim, where they train (using Strava data) and who they take inspiration from to create a 360 degree campaign within California and Florida to Make Speedo unmissable to those closest to water, driving a sales spike of 10%.