Solving bigger problems faster
Craft ‘Consulted’ can help solve your gnarliest strategic questions. Operating further upstream than communications, Consulted helps clients to think about the longer term, debate and challenge the status quo, creating compelling cases for board approval. We have worked with global brands facing uncertain futures and new brands looking to create compelling business cases for investors.
Working as part of a highly experienced team we have been able to answer questions such as:
How can I launch a paid subscription channel in a market where piracy is rife?
What happens to my reach based planning model if HFSS rules that I can no longer advertise?
How can I break America with my personality led culinary brand?
Where is there a gap in the market for a new Homewares brand?
So, if you have a strategic issue, whether you’re a small brand dealing with growing pains, or a big established business that needs some grown up advice, we'd love to hear from you.
"The Craft team has simultaneously
“One of our portfolio companies hired Craft Media to help make the jump from performance marketing to brand building for future growth. The Craft team has simultaneously expanded and focused thinking while adeptly collaborating across a multi-faceted working team of marketers, agencies, and investors.”
Partner, The Craftory
“I’ve twice called upon the wonderful team at Craft. Each time I’ve been blown away by the depth and data driven responses to brief. Their latest work on audience segmentation analysis and challenger brand behavioural cues led to us tweaking our media brief, and ultimately delivered a doubling in brand awareness. The team don’t just deliver excellent clarity and a strong approach to communications planning but they ensure their work is easily digestible for senior leadership too. In short, if you’re new in a job, Craft make you look very good and they deliver.”
"Craft make you look