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Team
Sally Weavers
Sally is the co-founder of Craft with over 30 years experience covering all disciplines from creative, branding and media. Sally is a member of WACL, regularly features in Campaign's top 10 planners and is a mentor to many people starting out in the industry.
Jenny Jones (nee Smith)
Jenny is the co-founder of Craft Media, with 25+ years of experience in Media agencies in both local and global roles. She has been awarded UK Top 10 Planners over numerous years and has judged Cannes Lions, D&AD, Campaign & Media Week Awards. She is a passionate advocate for our industry. She is also the co-founder of networking event 5-7 to help female clients connect and network with each other.
Sam Fowler
Sam is the CSO of Craft Media, and occasional office handyman. His approach to work is consistent curiousity, with an enthusiasm for simplifying problems in different ways with his clients and colleagues alike. Sam holds an IPA Diploma in the Future of Brands, is an APG course tutor. Outside of the day job, Sam sits on the board of Peckham Town Football Club.
Yewande Ogunkoya
Yewande is a Managing Partner at Craft, joining after working at WPP agencies internationally. A natural leader, she enjoys building strong teams and brings a lot of positive energy and momentum to her work. At Craft, she heads up the 'Better Business' practice, overseeing the company’s impact on Environment, Employees, and Community.
Jack Winter
Jack is the Head of Comms Planning at Craft Media. He enjoys figuring out what makes people tick, and then coming up with interesting comms ideas to grab their attention. Jack judges industry awards, and was named in the Media Week 30u30 list in 2022. You'll find him talking shop and making terrible jokes on the Media Freak Podcast, or losing his voice at a Millwall game.
Hannah Brady
Hannah is a Strategic Business Consultant at Craft, with 10+ years experience in media spanning FMCG, Retail and B2B. Having moved to strategy 4 years ago, she blends her love of reading with comms strategy to create compelling narratives through her work and commission thought pieces about topics trending in culture today. She loves a therapeutic jog listening to a good music mix or podcast.
Charlotte Netherwood
Charlotte is a Strategic Business Consultant at Craft with 12+ years in media ranging from planning and buying, digital and now strategy. A self confessed numbers geek, she loves simplifying complex client challenges through the use of data. Having grown up overseas, she loves exploring new places - almost as much as her moggy cat Wallace.
Greg Newman
Greg is a Strategic Business Consultant at Craft. With 14 years' experience across a range of disciplines and with clients of all shapes and sizes, from the industry's biggest hitters to its newest arrivals. Greg loves problem-solving and people-watching in equal measure, and his work has won multiple awards through his career.
Rachel Fletcher
Rachel is a Business Director who loves tackling client’s problems head on, delivering solutions that work. Rachel has honed her planning skills on some of the biggest brands in the UK across Telco, FMCG, Entertainment and Retail. She has a passion for fashion and interiors, both influenced by her love for all things western.
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