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TEAM
Sally Weavers
Sally is the co-founder of Craft with over 30 years experience covering all disciplines from creative, branding and media. Sally is a member of WACL, regularly features in Campaign's top 10 planners and is a mentor to many people starting out in the industry.
Jenny Jones (nee Smith)
Jen is the Co-Founder of Craft with over 25 years experience in network media agencies in London in local and global roles. During her career she has won various awards and has been named as campaigns top 10 Media Planners.
Sam Fowler
Sam is our CSO. He has been at Craft since the early days. He is consistently curious, and seeks to draw out an enthusiasm for understanding problems in different ways from clients and colleagues alike. Sam holds an IPA Diploma in the Future of Brands, is an APG course tutor, and a DMA council member. Outside of the day job, Sam sits on the board of Peckham Town Football Club helping lead commercial opportunities.
Jon Goldsmith
Jon is a Managing Partner with over 17 years’ experience in media having worked in agency and client-side roles. He gets great satisfaction in helping his clients make the best decisions possible. Jon has experience leading an array of different teams and specialists to successfully deliver projects. He is equally at home planning to growth targets as for brand KPIs. Jon remains undecided if he prefers an excel spreadsheet or PPT slides.
Yewande Ogunkoya
Yewande is one of the Managing Partners at Craft. She joined Craft after 13 years at various WPP agencies. She has worked internationally in Singapore, New York and Brazil in various communcations roles (Business Development, Strategy, Consumer Insights) before deciding Media was what she enjoys the most. At Craft Yewande leads a number of client relationships including Utility Warehouse, Selfridges and Deloitte. She also leads Craft's 'Good Business' practice - where we look at the our business' impact across key verticals including: Environment, Employees and Community.
Jack Winter
Over the past decade Jack's planned campaigns for brands spanning toys to tyres and nearly everything in between - even managing to pick up some industry recognition along the way. He's a bit of a nerd about making sure Craft are always producing the most effective and innovative version of a campaign strategy. When he's not planning he's probably telling someone that Millwall are going to be promoted this year.
Hannah Brady
Hannah is a Strategist at Craft with 10 years experience, leading on a wide range of UK & international projects for clients like Twinings & Brewdog, and consulting on projects for Edgard & Cooper, Treatwell and Glaze. Hannah was named one of Campaign’s 30 under 30 in 2019, and is a mentor on the NABS Fast Forward pogramme.
When she’s not being Crafty in her work life, Hannah can be found either jogging around South East London or discovering new food & music spots.
When she’s not being Crafty in her work life, Hannah can be found either jogging around South East London or discovering new food & music spots.
Charlotte Netherwood
With 10 years of experience, Charlotte's media career has spanned a number of disciplines, including planning, buying and - more recently - strategy at Craft.
Having worked across a range of clients - from healthcare (J&J), to travel (Australia Tourism), to tech (Fitbit) and footwear (Dr. Martens), to name just a few, her career highlight includes winning a Campaign Media Week Awards for her work on The Body Shop’s Self Love Uprising campaign (2022).
Having worked across a range of clients - from healthcare (J&J), to travel (Australia Tourism), to tech (Fitbit) and footwear (Dr. Martens), to name just a few, her career highlight includes winning a Campaign Media Week Awards for her work on The Body Shop’s Self Love Uprising campaign (2022).
Rachel Fletcher
Rachel has been Crafty Planning Director since 2022. Having studied advertisisng at university she is continuing to build on the theoretical with the practical. Her experience to date has seen her handle giant accounts in the form of O2 and Disney+, which provide a great base of knowledge in dealing with complex accounts whilst still finding space, time and energy to deliver creative, award winning work.
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