TEAM
Sally Weavers
Sally is the co-founder of Craft with over 30 years experience covering all disciplines from creative, branding and media. Sally is a member of WACL, regularly features in Campaign's top 10 planners and is a mentor to many people starting out in the industry.
Jen Smith
Jen is the co-founder of Craft with over 25 years experience in network media agencies in London in local and global roles. During her career she has won various awards and has been named as campaigns top 10 Media Planners for the last 6 years.
Sam Fowler
Sam is our CSO. He has been at Craft since the early days. He is consistently curious, and seeks to draw out an enthusiasm for understanding problems in different ways from clients and colleagues alike. Sam holds an IPA Diploma in the Future of Brands, is an APG course tutor, and a DMA council member. Outside of the day job, Sam sits on the board of Peckham Town Football Club helping lead commercial opportunities.
Caroline Manning
Caroline Manning has been part of the Craft team since early 2020 and now leads one side of the day to day business. Caroline’s work has won many awards including: Cannes Lion, Campaign Media, Media Week, Marketing Week campaign of the year, The Marketing Society and The Drum OOH Awards. Caroline also regularly judges industry awards such as Media Week and Campaign Media. In 2018, Caroline was named Media Week 30 under 30 - 6 weeks before her 30th birthday!
Jon Goldsmith
Jon is a Business Director with over 15 years’ experience in media having worked in agency and client-side roles. He gets great satisfaction in helping his clients make the best decisions possible. Jon has experience leading an array of different teams and specialists to successfully deliver projects. He is equally at home planning to growth targets as for brand KPIs. Jon remains undecided if he prefers an excel spreadsheet or PPT slides.
Duncan Owen
Duncan is responsible for Insight at Craft. Has worked in senior roles at many of the best media and creative agencies in the world. Has been fired from senior roles by many of the best media and creative agencies in the world. Has won awards and been on lists. Pitched with Droga, Interviewed Mourinho. Good at Google. Bad at people. Knows about wine. Loves dogs.
Jack Winter
Over the past decade Jack's planned campaigns for brands spanning toys to tyres and nearly everything in-between - even managing to pick up some industry recognition along the way. He's a bit of a nerd about making sure Craft are always producing the most effective and innovative version of a campaign strategy. When he's not planning he's watching Millwall lose. He's recently become yet another of Craft Media's '30 Under 30' proteges, but we're not letting it go to his head.
Hannah Brady
Hannah is a Strategist at Craft, having joined in January 2021. Pre-Craft, Hannah was a comms planner at Goodstuff, and was part of the planning teams responsible for winning both Grand Prix awards at Media Week & Campaign for work on Hiscox & Dunelm; Hannah was named one of Campaign’s 30 under 30 in 2019. When she’s not being Crafty in her work life, Hannah can be found either jogging around South East London trying to beat her PBs.
Will Richardson
Will has worked on a wide range of clients in both the commercial and non-profit spheres, including White Claw, Which? and British Red Cross. He is committed to delivering effective advertising, and in 2020 co-authored a winning entry in the IPA Effectiveness Awards for WaterAid. When he’s not crafting communications, he can be found blundering his way through some piano music that is far too difficult for him.
Charlotte Netherwood
With 10 years of experience under her belt, Charlotte's media career has spanned a number of disciplines, including planning, buying and - more recently - strategy at Craft. Having worked across a range of clients - from healthcare (J&J), to travel (Australia Tourism), to tech (Fitbit) and footwear (Dr. Martens), to name just a few, her career highlight includes winning a Campaign Media Week Awards for her work on The Body Shop’s Self Love Uprising campaign (2022).
Rachel Fletcher
Rachel has been a Crafty Planning Director since 2022. Having studied advertising at university she continues to build on the theoretical with the practical. Her experience to date has seen her handle giant accounts in the form of O2 and Disney+, which provide a great base of knowledge in dealing with complex accounts whilst still finding space, time and energy to deliver creative, award winning work.
Alistair Hornsby
Alistair joined Craft as Planning Manager August 2021 after 3 years in the rigourous world of national retail on Asda at Spark Foundry. Having studied Anthropology at Sussex University, Alistair is a culture nerd and data buff, with his approach to planning merging qualitative and quantitative data and ideas to find the red threads that motivate people and businesses. So far, Alistair has worked on BrewDog, Avon, and Woolmark (amongst others).
Natalie Sajal
Natalie graduated from Goldsmiths University with a masters in Branding, Communication and Culture. She began her media career at Essence, working across Nando’s, ITV, Zoopla, Bulldog Skincare, JLL and the International Olympic Committee. She won Project Nolan, Essence’ competitive new business talent development programme, and assisted on new business pitches and annual planning. Natalie joined Craft Media in 2022 as a planning manager.
Jack Raglan
Jack graduated from the University of Liverpool with a BA in Business Management in 2017 with a specific interest in marketing. Upon graduating he joined the account management and planning team at OMD UK where he spent 4 years working across clients such as Bacardi, Channel 4 and Mcdonalds. Jack joined Craft in November of 2021 as a planning manager and is working across Heycar, Twinings and Tortilla.
Zoe Stevens
Zoe graduated from The University of Manchester in 2019 with a BSc in Psychology and an interest in behavioural economics. She then worked in neuroscience ad research. Zoe joined Craft in 2020 as a planning executive and now works as a planning manager across The Body Shop UK and Global as well as other projects too. Zoe loves uncovering audience nuances and insights in order to build an effective campaign.
Freddie Price
Freddie may be young but he's really rather well educated, a natural strategist, and in his two years of work experience has learnt from some cracking brands including Carslberg and Lego. In his spare time, Freddie is a mean mixotologist and a talented tennis ace, though he seldom gets to practise both hobbies at the same time.
Yewande Ogunkoya
Yewande has 13 years experience in the advertising and communications sector. She started her career on the WPP Fellowship working in creative, media and consumer insights across three different continents, before focusing on media in the last decade. Recently Planning Lead at Essence overseeing 20 Planners (ITV, Peloton). In 2020 Yewande was a Campaign Female Frontiers Honouree, and also received a WACL Talent Award.