We are hiring - Strategist
INTRODUCTION TO CRAFT
Craft Media London launched in 2018 with the intention of filling the strategic hole that exists between media and creative agencies. We focus solely on communication strategy plugging into the planning teams at creative agencies or clients directly to help determine exactly what comms needs to do in order to meet business objectives. We had noticed (and don’t tell them this….) that creative agency planning wasn’t business rigorous enough so ideas were just that, ideas. And media agencies were overly focused on the commercial numbers which resulted in bland planning with no creative leap. So, we sit in the middle, acting as an interpreter and ensuring that we deliver campaigns that are both effective and efficient.
We are a small specialist strategic agency. This is important as it means that we can get to the answer faster than most agency teams, It means that we don’t have to send a squad of people to a meeting each with their own areas of expertise. We can give you an immediate point of view based on years of experience rather than waiting for a piece of analysis to be done. It also means that we absolutely know our stuff. We have a reputation as the Crafty team who get to grips with complicated comms challenges, give creative agencies an opportunity to create great and different work and who play nicely alongside every partner. If media buying was needed we have a relationship with all the independent agencies (and some of the networks) which we partner with to provide this specialist. Craft provides the strategic direction and planning and we help clients identify the right agency for them and they would focus on delivery/buying.
The CRAFT Founders
Jen is the co-founder of Craft. She has over 25 years’ experience in media agencies in London and globally, including Mindshare, PHD, Maxus and Wavemaker. During her career, she has been nominated for and won various Media Week and Campaign awards and has been named one of Campaign’s Top 10 Planners in the UK for the last 5 years. She is a regular speaker at industry events and is never short of a point of view on the world of comms. She regularly judges at industry events including Cannes Media Lions, Campaign & Media Week awards, D&AD, APG & YouTube Effectiveness. She is a member of the APG Committee and Effies committee and writes for industry titles as well as Huffington Post.
The CRAFT Founders:
SALLY WEAVERS Sally is the co-founder of Craft. She has over 30 years’ experience in the industry and has worked for agencies covering the full range of communication disciplines: creative (JWT/WCRS), brand (Branded) and media (Vizeum, UM, Initiative). Sally is a member of WACL: a network of the most senior women in the communications industry, sits on the Facebook Client Council, is a long-term tutor for the Ad Association’s Media Business Course, a Campaign Top 10 planner and a regular judge on industry awards panels. Her career highlights include launching the new MINI for BMW, rattling the directory enquiries market with 118 118, helping Tesco through some significant challenges and bringing Amazon Alexa to the UK.
Small But Mighty
We are small but have already started to make our mark, working with start ups like Skin & Me and Zeo, through to established brands which needed some strategic love – like Which? & St Johns Ambulance through to the biggest brands on the globe
We never know what the next brief might be….
This role is to take on a strategic position with our clients.
As a Comms agency the strategic output needs to of the highest standard. You should continue to study the science as well as develop your own style of art.
You are our product, setting the standard and direction for work which will be known as ‘Crafty’. You should match strategic rigour with creative ambition.
Your energy will bring everyone together, inspire the planners, engage the project managers and drive creative and commercial success for our clients and for us as a business.
We want to do work that makes others jealous, which means we need to do thing that they can’t or wont.
And we need to do it with style.
While this is a strategic position it will require you to dive into day-to-day planning business when required e.g. to cover off holidays or during intense campaign periods.
● Supporting your strategic Partner to deliver best in class strategic solutions for our Craft clients
● Translating the clients brief into the ‘real’ brief for communications – what are the things that are unsaid, what are the opportunities which are not articulated? Where is the opportunity to make a strategic leap?
● Insight from data – you will take pride in being able to interpret data in a creative way. To be able to see patterns and opportunities in the data which can lead you to try the new rather than rely on the obvious.
● Support our clients with your strategic vision. To support the strategic relationship with client parties and to ensure they are not just bought-in but are excited by your vision
● Creative Agency buddy – You will lean into the creative agencies to enable stronger working relationships and to create opportunities. We believe that the creative is the largest indicator of effectiveness so we will focus on driving this through to our best ability
● Creative execution – you will translate your strategic vision into a clear media rationale with the Media planner, this will give clear and insightful direction to the media buying agency. You will inspire but also direct.
● Measurement & Success. You will own the framework by which our work will be measured against. You will develop relationships and knowledge to help us improve our work with each iteration
● To provide regular feedback and guidance to your strategic partner about how we can maintain best in class strategic service
● To aim to develop work worthy of the biggest strategic awards: Cannes, AD&D, APG IPA etc.
● To identify where we need strategic thought pieces and work as part of the team to delivering them
● Identify opportunities for new clients / projects
● To be an advocate for Craft and spread the Crafty word by presenting, appearing on panels and judging
Measure of Success
This role will be judged against the specific delivery of the outlined tasks
By 360 degree feedback from key client personnel
From 360 degree feedback from Craft
From 360 degree feedback from Media Agency key contacts.
Area of special Interest
All members of Craft are going to take on a special interest with the media landscape.
You should endeavour to build relationships with the key media owners, to be kept abreast of new developments and technology.
You should contact trade bodies and work closely with our media buyers to ensure we fully understand the media planning tools and systems that are used.
We should look for new ways to leverage insights from your specialist area and apply it to our work
If there are training courses, or conferences you would like to attend you can apply for funding
You should spread your knowledge around the wider craft team
You should champion the sharing of knowledge in your area across Slack and also the Google Drives
As a stretch target you are also tasked with identifying a Craft campaign which could be entered into your category sector awards.
● Send CV & note summarising why you would like to work at Craft
● Shortlist invited to have a 30 min chat with one of the strategy Partners
● Shortlist will be given a short brief to demonstrating your thinking style
● Present to Founders
● Final Selection
It is important we find the right person for this role so are not putting time pressure on needing this to be filled by a date.
We would rather give ourselves time to find the right person
Salary Bracket & Benefits
This Role would be offered between £55-65k depending on experience
You would be eligible for the Craft Pension, BUPA health cover and the Company bonus scheme
We are open to considering this as a flexible role.
While government guidelines recommend it is a virtual role.
When restrictions are lifted, we would expect this to be a blended role of remote & office based
We actively encourage the application from those from diverse backgrounds