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WE ARE HIRING

Introduction to Craft

Craft Media London launched in 2018 with the intention of filling the strategic hole that exists between media and creative agencies. We focus solely on communication strategy plugging into the planning teams at creative agencies or clients directly to help determine exactly what comms needs to do in order to meet business objectives. We had noticed (and don’t tell them this….) that creative agency planning wasn’t business rigorous enough so ideas were just that, ideas. And media agencies were overly focused on the commercial numbers which resulted in bland planning with no creative leap. So, we sit in the middle, acting as an interpreter and ensuring that we deliver campaigns that are both effective and efficient.

We are a small specialist strategic agency. This is important as it means that we can get to the answer faster than most agency teams, it means that we don’t have to send a squad of people to a meeting each with their own areas of expertise. We can give you an immediate point of view based on years of experience rather than waiting for a piece of analysis to be done. It also means that we absolutely know our stuff. We have a reputation as the Crafty team who get to grips with complicated comms challenges, give creative agencies an opportunity to create great and different work and who play nicely alongside every partner.


If media buying was needed we have a relationship with all the independent agencies (and some of the networks) which we partner with to provide this specialist.

Craft provides strategic direction and planning and we help clients identify the right agency for them and they would focus on delivery/buying.



The Craft Founders


Jen Smith




Jen is the co-founder of Craft with over 25 years experience in network media agencies in London in local and global roles. During her career she has won various awards and has been named as campaigns top 10 Media Planners for the last 6 years.








Sally Weavers



Sally is the co-founder of Craft with over 30 years experience covering all disciplines from creative, branding and media. Sally is a member of WACL, regularly features in Campaign's top 10 planners and is a mentor to many people starting out in the industry.







We are small but mighty

We are small but have already started to make our mark, working with start ups like Skin & Me and Huel, through to established brands which needed some strategic love – like The BodyShop, Beats, The Gym Group & St Johns Ambulance through to the biggest brands on the globe – Apple, Amazon & Brewdog. We never know what the next brief might be….


We are hiring across three roles :

  1. Planning Manager

  2. Planning Exec

  3. 3 month paid intern

*Details for each role can be found later in the post

Process

  • Send CV & note summarising why you would like to work at Craft to jen@craftmedia.london

  • Shortlist invited to have a 30 min chat with one of the strategy Partners

  • Shortlist will be given a short brief to demonstrating your thinking style

  • Present to Founders

  • Final Selection

It is important that we find the right person for this role so we are not putting time pressure on needing this to be filled by a date. We would rather give ourselves time to find the right person.

We actively encourage the application from those from diverse backgrounds

Measure of Success

  • This role will be judged against the specific delivery of the outlined tasks

  • By 360 degree feedback from key client personnel

  • From 360 degree feedback from Craft

  • From 360 degree feedback from Media Agency key contacts.

Area of special Interest


All members of Craft are going to take on a special interest with the media landscape.

You should endeavour to build relationships with the key media owners, to be kept abreast of new developments and technology.

  • You should contact trade bodies and work closely with our media buyers to ensure we fully understand the media planning tools and systems that are used.

  • We should look for new ways to leverage insights from your specialist area and apply it to our work

  • If there are training courses, or conferences you would like to attend you can apply for funding

  • You should spread your knowledge around the wider craft team

  • You should champion the sharing of knowledge in your area across Slack and also the Google Drives

  • As a stretch target you are also tasked with identifying a Craft campaign which could be entered into your category sector awards.


Planning Manager

The role of the Planning Manager is twofold:

  • They are a key part of the client and account team: it is their responsibility to make sure that day-to-day client and agency partner work is running smoothly

  • They are a key part of the media planning team: they work alongside the Strategist and/or Planning Director to translate brilliant strategy into brilliant and effective media plans.

Behaviours

  • We want you to have a high level of enthusiasm, you should care about the business and want to make a difference.

  • You need to be adaptable and can think on your feet.

  • You actively contribute (to a process, a meeting, ideas etc.)

  • You can mentor junior team members

  • You are a do-er and love to get involved

  • We want to do work that makes others jealous, which means we need to do things that they can’t, or won’t.

  • And we need to do it with style.

Key Requirements:

  • Ability to build and maintain positive client and agency relationships at a mid-level.

  • The main day-to-day contact for agency partners - keeping work and responses on brief and to time

  • Day-to-day client contact including organising and contributing to status calls, timelines and coordination of in-campaign and post-campaign actions.

  • Responsible for the briefing and media planning planning process with agency partners and the development of plans

  • Are the central point of contact for client comms, and coordination of in-campaign and post-campaign actions.

  • Lead the post campaign analysis process

  • You should have good media planning experience with sound knowledge of most (if not all) media touchpoints.

  • Have outstanding organisational skills to keep client work, and agency partners ‘on track’.

  • Can translate media ideas into compelling slides with minimal input from colleagues to make it ‘client ready’.

  • Has a good understanding of campaign evaluation knowing how to set and measure against both media KPIs

  • Has experience with qualitative and quantitative media tools e.g Addynamix, TGI and can analyse what research finds may mean for a client’s business.

This Role would be offered between £25-40k depending on experience. You would be eligible for the Craft Pension, BUPA health cover, Life Insurance and the Company bonus scheme. You will receive a Laptop & 75% of your mobile phone bill paid


Planning Exec

This is a role that will teach you the basics of advertising and in particular media:

  • This role will require you to be open to new experiences, to be well organised, to manage to-do lists across multiple projects.

  • You will need to be a self-starter and spot opportunities for you to learn and help.

  • You will become skilled in basic tool requirements such as TGI, Mintel, Slack, & GWI

Behaviours

  • To learn how to use the key media insight tool, TGI for audience analysis and Ad Dynamix for competitor spend

  • You should help all Craft members with these tasks

  • Tools may also extend to Touchpoints, Google Analytics, Social Media Listening, & Mintel (and more besides)

  • You should identify a category area of interest at the start of your role and collect insight and evidence for this on the Slack channel – all of this will feed into a thought piece

  • You will work alongside and report into Planning Manager, but you should be willing to help out across the wider team

  • We want to do work that makes others jealous, which means we need to do thing that they can’t or won’t

  • And we need to do it with style.

Key Requirements

  • Ability to build and maintain positive client and agency relationships at your level.

  • Support the day-to-day contact for agency partners - keeping work and responses on brief and to time

  • Support the Planning Manager in the Day-to-day client contact including organising and contributing to status calls, timelines and coordination of in-campaign and post-campaign actions.

  • You should have outstanding organisational skills to keep client work, and agency partners ‘on track’.

This Role would be offered as a full time salary of £25k. You would be eligible for the Craft Pension, BUPA health cover and the Company bonus scheme. You will receive a Laptop & 75% of your mobile phone bill paid


3 month paid intern

A role to gain exposure in the advertising industry and see if it’s the right path for you

This internship will require you to be open to be an all around support for our Craft team while learning about the advertising industry. The role will offer hands-on experience within a comms planning agency.


Behaviours

  • You will work alongside and report into Planning Manager, but you should be willing to help out across the wider team

  • You should have outstanding organisational skills

  • Learn how to use the key media insight tool, TGI for audience analysis and AdDynamix for competitor spend

  • Tools may also extend to Touchpoints, Google Analytics, Social Media Listening, & Mintel (and more besides

This role would be offered at c.£2k per month


If you are interested in any of the above roles, or if you have any questions, please contact jen@craftmedia.london.


We can't wait to hear from you!

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