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  • Writer's pictureJenny Smith

Pertemps awards media and creative duties to Craft Media and George & Dragon

Pertemps has awarded media strategy and creative duties to Craft Media and George & Dragon in a double appointment for its £2m account. Pertemps is Craft Media’s first client after Sally Weavers, former UK managing director of Initiative, founded the strategic communications consultancy last year with the aim of "putting the media craft back at the heart of communication plans".

The family-owned recruitment firm, which has not previously used an ad agency, has launched its first campaign this month on TV, radio and online.

Craft Media is being "incubated" by George & Dragon and it is using another independent agency, Goodstuff Communications, to handle media buying.

Pertemps describes itself as "the face of recruitment" and its campaign is designed to raise awareness, position it as the UK’s local recruitment provider, and drive registrations of people looking for their next job.

The TV ad uses Tears For Fears' song Everybody Wants to Rule the World and begins in a warehouse, before moving to office locations to show the possibilties in the jobs market.


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