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Lizard Brain

Did you know that Mondays and Thursdays are the most popular day of the week for online shopping?

But before you treat yourself to a years subscription of donuts - ask yourself do you really want it or is it your lizard brain?

Introducing our new campaign for Yolt.

Yolt is the financial app using neuroscience to outsmart your brain biology. The integrated campaign, created by Uncommon Creative Studio, Craft Media & bought by GoodStuff focuses on the lizard brain, an evolutionary throwback responsible for your most impulsive and financially dubious decisions

Inside every human brain is the lizard brain. The lizard brain loves to spend and hates to save. You could say the lizard brain is responsible for every terrible financial decision ever and here’s why…

The lizard brain, otherwise known as your ‘cerebrum serpentium’, comprises of destructive, excessive and compulsive spending habits. Activities such as buying those extra lavish take-outs on a Tuesday, scoring the latest trainer drop for no real reason and getting yourself the next best gaming sensation, just because. We continue to spend — regardless of any global recession or logical urge to save.

The integrated campaign explores the idea of making saving as easy as spending with beautifully neon anatomical imagery including inside the brain, spine, lungs and kidneys.

Rooted in behavioural science, the playful, yet relatable campaign is a unique, scientific explanation as to why humans spend in the way they do. It brings to life how through using smart money apps like Yolt, people can take back control of their money.

The copy reflects clever juxtapositions between saving and science such as ‘Dopamine compels us to buy things for no reason other than the fact that it happens to be, like, Tuesday or whatever’ and ‘Lizard brain’s like make it rain. Human brain’s like make it stop.’

The film was created with renowned animation studio Private Island, directed by Chris Boyle, whose 3D skills helped capture and create the psychedilc world in which lizard brain exists. The music for the work was also specially composed by Pablo Nouvelle through Theodore — creating an entire track for the campaign.

The work will run in the UK across the next few months on TV, Online, Social and radio, with creative also designed for OOH.

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