Hello we're
CRAFT
Craft started 7 years ago as a push against the trends we could see happening in the industry: downgrading of strategic rigour, lack of creative integration, lack of planning expertise and an overt focus on spending a clients budget 'efficiently' rather than using comms to answer their problem. The result were plans that all looked the same, based upon reach alone, and clients no longer knew what was right for them.
We have crafted a space in the middle between creative & media, working collaboratively with creative agencies to blow out an idea to make it more famous and working with media buying specialists to ensure the strategy is pulled through to every touch-point, from store windows, to email, to influencers & ads.
We believe the biggest challenge we face as an industry is the onset of greyification in culture and the homogenisation of plans so that "everything looks the same"
The global ad Industry will surpass one trillion dollars in 2025, and it is predicted 80% of this will be invested in pureplay digital. To feed this insatiable appetite GroupM predicts 80% of all media will be bought programmatically by 2030.
Our answer to this lies within the 27 human Crafties we have, crafting plans designed to stand out. Because while we might not be called ‘creative’ we believe that comms planning is a critical energy in the fight against dullness
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Our planning ethos is simple: Get Brands Noticed.
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Simple enough to say; but takes Craft to deliver…
We’re female founded, which shouldn’t be important or interesting, but it is. It means that our values are inherently different. We value collaboration, flexibility, fairness and generosity. Your business will be run by senior strategists and planners. So we get to the right answer quickly, saving you time, money and frustration.
We operate on a project basis because it holds you (the client) and us accountable. It keeps projects moving at pace. And it means that you can adjust the scope and point us wherever you most need us in any given month.
What makes us
DIFFERENT?
Crafty Code
Everyone at Craft is a builder not a surfer
We push against hierarchy
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We combine our areas of expertise to work with not for each other
So we all DO we don’t delegate
Nobody is too big for any job
We all work flexibly
We believe in the importance of holidays and the right to disconnect
We’re all in this together
