What we believe:


A great communications plan can bring everything together. It ensures the right brief is written, that media and creative are aligned around a real understanding of consumer behavior, having absolute certainty around how a brand behaves, and an intrinsic knowledge of media channels: what they do, how they work and the role they play in consumers lives. We believe a great communications plan leads to brilliant creative work and outstanding results.

What we Do:

 

  • We deliver a relentless focus on communication planning by experienced strategists
     

  • We work collaboratively, plugging into any organization that needs a strategic boost whether that’s as part of an integrated agency team or directly into a client team.
     

  • We are thorough, asking the tricky questions, thinking about the entire communications piece (not just the media bit).
     

  • We make sure the right brief is written, that all the channels are aligned around a real understanding of consumer behavior, with absolute certainty around how a brand needs to behave, alongside a deep knowledge of communication channels: what they do, how they work and the role they play in consumers lives.

 

  • We are creative, we think about what’s possible and then look further.
     

  • We believe the role for communications is to get you ‘noticed’, not to ‘reach’ people
     

  • We are experienced, there’s not much we haven’t seen and done, from launching new brands to rescuing old one, testing new routes to market and re-energising existing ones. And that means that we’re very honest and about what we think you should do to make a difference to your business.
     

  • We have a core Crafty team and a roster of freelancers to make sure we construct the right team around your problem – not the other way round.
     

  • We can support transparent media buying though our relationship with a range of independent media-buying agency. We will recommend the one that is right for you.

Who we work with

If you like the idea of Craft or think you are a Crafty planner in the making, we’d love to hear from you.

13-14 Dean Street, London, United Kingdom, W1D 3RS

+44 (0)7832 328 808

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