The
New Rules

Our ambition at Craft is to make work that gets talked about. Helping to fuel this ambition is data.

Our belief is that data can have a transformational effect on the strategic and creative process for both brand communication and content development.

By unearthing cultural insights and identifying societal trends, data can act as springboard for creativity. Central to our success is our ability to tap into ‘the engines of culture’, real-time insights based on propriety tools that analyse conversations, viewing habits, sharing behaviours, search and many more consumer data points that ensure all our work is grounded in the real world. That is our belief.

Purpose is only Powerful when it is Real

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