WHAT WE DID
Nike Swim came to us with a problem - how do you get girls who use swimming as a form of exercise to understand the value of a 'proper' swimming costume vs their holiday costume?.
For two summers we have concentrated on creating campaigns made for Instagram - to build up our following and to enable shop to buy functionality.
In 2018 we created content focused on escaping to natural water and in 2019 we have developed the concept to support Flow Free showing the flow of movement both in and out of water.
Craft Media have managed the full process from concept, creation, production and media
"Working with the Craft ladies the last couple of months has been an absolute pleasure! Creative and realistic in their approach they provided an invaluable service bespoke to our brands needs"
Riikka Pettila, Head of European Marketing
at Nike Swim