Strategy Lead




Mani has over 20 years’ experience in developing brand, digital and media communications strategy. During this time, he has worked with some of the largest and most innovative global brands, across a variety of sectors, in an age of digital transformation.

He has led the digital and communications strategy across a variety of industry sectors and clients in tech, FMCG, automotive, luxury and finance working most recently on TikTok, Unilever, Audi, Chanel and HSBC globally.

Mani’s work has won numerous awards including Effies, Cannes Lions, The Marketing Society and The Drum awards.

If you like the idea of Craft or think you are a Crafty planner in the making, we’d love to hear from you.

Corinthian House,

279 Tottenham Court Rd, Fitzrovia,

London W1T 7RJ

+44 (0)7718 748 645

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