Data & analytics

Andrew Willshire

Andrew has over a decade of experience in media analytics, with expertise in marketing mix
modelling (MMM), media optimisation, segmentation and market analysis. He also builds software tools for media planning and forecasting, and for process automation.
 
Previous roles include Global Director of Advanced Analytics (Maxus), Product Director (Sandtable), Data Analytics Director (Posterscope) and Head of New Initiatives (Data2Decisions).