Sally Weavers has 30 years’ experience in the industry and has worked for agencies covering the full range of communication disciplines: creative (JWT/WCRS), brand (Branded) and media (Vizeum, UM, Initiative). She was most recently MD of Initiative UK. Sally is a member of WACL: a network of the most senior women in the communications industry, sits on the Facebook Client Council, is a long-term tutor for the Ad Association’s Media Business Course, a Campaign Top 10 planner and a regular judge on industry awards panels.
Her career highlights include launching the new MINI for BMW, rattling the directory enquiries market with 118 118, helping Tesco through some significant challenges and launching Craft as a challenger brand into the UK media marketplace.
She is a passionate believer in the importance of good mentorship and collects mentees wherever she goes.