Laura Sweeney

Laura Sweeney has 13 years’ agency experience as a Planning lead and Client Director. She
has cross category experience – FMCG, Retail, Entertainment, Fashion, Alcohol and has led
the agency teams for some of the biggest brands in the world.

She has client-side experience as a founding member of Tesco’s comms planning function –
where she lead the comms planning output across the whole business.

Laura has ran many large, cross functional client teams and has a passion for making
brilliant work happen. She joined Craft in April 2019 and looks after all Client Servicing and
agency ops.

Brands she has worked with include: Lego, J&J, H&M, Tesco, Heineken, Bacardi Martini. Coca Cola enterprises, Homebase, General Mills, Nickelodeon.

If you like the idea of Craft or think you are a Crafty planner in the making, we’d love to hear from you.

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