Laura Sweeney has 13 years’ agency experience as a Planning lead and Client Director. She
has cross category experience – FMCG, Retail, Entertainment, Fashion, Alcohol and has led
the agency teams for some of the biggest brands in the world.
She has client-side experience as a founding member of Tesco’s comms planning function –
where she lead the comms planning output across the whole business.
Laura has ran many large, cross functional client teams and has a passion for making
brilliant work happen. She joined Craft in April 2019 and looks after all Client Servicing and
Brands she has worked with include: Lego, J&J, H&M, Tesco, Heineken, Bacardi Martini. Coca Cola enterprises, Homebase, General Mills, Nickelodeon.