Laura Sweeney has 13 years’ agency experience as a Client Business Lead. She has a wealth of cross category experience – FMCG, Retail, Entertainment, Fashion, Alcohol, Govt, Finance and has led the agency teams for some of the biggest brands in the world.
Laura is a Communications Planning expert with client-side experience as a founding member of Tesco’s comms planning function. She devised the comms planning process and output across the UK business.
Laura has run many large, cross functional client teams and is passionate about constructing the right team structure and culture to ensure brilliance of output.
She joined Craft as Head of Clients in April 2019 and looks after all Client Servicing and agency ops.
Brands she has worked with include: Lego, J&J, H&M, Tesco, Heineken, Bacardi Martini. Coca Cola enterprises, Homebase, General Mills, Nickelodeon, The Body Shop, Which?, UK Government.