Jack has a range of experience planning campaigns across a diverse selection of categories ranging from toys to tyres. He started his career at the graduate scheme at Initiative in 2013, where he stayed for over five years learning his trade as an account manager. Across this period he worked on Homebase, LEGO, Patek Philippe, E-Lites, Continental Tyres, and Amazon. Jack produced industry-recognised work for LEGO Star Wars and LEGO Harry Potter launch campaigns, as well as presenting on multiple pitches.
In 2018 he moved to Mediacom to work on Sky Sports and Sky VIP where he managed a team working at a fast pace to deliver brilliant work for the F1, Ashes and Premier League launch campaigns. He progressed to Associate Director on the Vauxhall account, guiding the account and the planning team through turbulent waters during the COVID 19 pandemic, to launch their new Mokka and electric vehicle campaigns in 2021.
Jack is creative and innovative when planning, and loves to see brilliant strategy come to life in smart executions